Push Notification Click-Through Rate (CTR) is the ratio of clicks received on a notification compared to the total number of subscribers the notification was sent to. It is one of the most important indicators of push notifications' performance. A greater CTR means greater engagement.

Several factors impact push notification CTR, including the message content, timing, frequency, and relevance. An effective push notification message should be short, personalized, and actionable. It should convey a clear value proposition and give the user a sense of urgency. Timing and frequency are also critical factors that can impact CTR. Push notifications should be sent at the right time and frequency to avoid overwhelming users with too many notifications.

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