The rise of influencer marketing has been in bloom recently because of the wide-spread use of social media marketing. Although social media marketing is already in existence, influencer marketing makes use of top social media influencers from various media platforms like Instagram, Facebook, Telegram, YouTube, etc. to promote a business or brand identity. These influencers have many followers following them in social media, so when one influencer posts a positive view about a specific brand or product, it garners numerous views and likes from the followers, who either promote the brand or bec
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